When it comes to the latest Google updates, many webmasters are thinking about changing their link building and SEO writing strategies. The truth is that advanced white hat methods are still working, however, there is much more focus on quality than quantity after the Panda and Penguin updates. Most article directory submitters are useless now, as Google is looking for original content submitted to manual approval sites.

Building Web 2.0 Pages

Just as before, Web 2.0 pages are still working, especially when there is a social interaction and people share the links, content and follow the authors. There is a need to create strong reputable backlinks from other sites and get the word out. Finding customers and readers is hard work, and that is why creating content on other sites linking back to the company page is important.

Manual Submission Niche Sites

There are still some directories reviewing every SEO content manually and check the quality of writing before they would publish the article. These links gained will have much more value after the Google updates than automatic directories. Although SEO writers will need to do more research and write high quality, informative unique content, this pays off in the form of strong backlinks and social media traction that will improve the main site’s SEO.

Sharing Content on Authority Sites

In 2013, after Google Panda and Penguin, search engines are looking at how relevant the links and posts are to the keywords, site and the landing page. That is why deep linking to the blog is essential, even if it takes longer than usual, it is worth the effort. Most people ignore this method and never see real results in their conversions or search engine optimization.

Guest Blogging and SEO Content Writing

Paid links are almost worthless in the eyes of search engines, therefore, guest blogging is one of the methods SEO experts came up with. This means that getting niche authority sites to publish quality content is worth a hundred paid inclusions and links. Reciprocal linking is also frowned upon; the only thing that matters in 2013 in the search engine world is social involvement, relevancy and authority links through quality articles and content.