As you build your solid marketing plan for your small business, putting your advertising dollars to good use involves some basic research. Keyword-driven advertising has become a popular way to generate streams of traffic to your small business website, and Microsoft Online AdCenter is just one valuable option for startups to gain visibility and instant exposure across different channels.
After you've established the vitals of your marketing strategy--the budget, your target market, the specific products you want to highlight, and your competition-you can tailor an effective marketing campaign using keyword-based advertising. Microsoft Online AdCenter takes it one step further; although it's very similar to Google Adwords in its pay-per-click system, AdCenter offers a more refined and content-targeted initiative. This can help you boost those click through-rates easily and efficiently!
Targeting your online ad program can be tricky; if the service doesn't offer specific features of defining your demographic, or doesn't reach out to the top advertiser networks, your pay-per-click marketing efforts may not bring you the results you need.
Search advertising itself will help your small business reach new and fresh customers with very little effort. When you design your online advertising campaign, selecting a pay-per-click program can help you by:Paying only when people click on the adsBidding for keywords and setting the price you're willing to pay for advertisingTracking clicks that turn into sales, and monitoring these conversion rates to make better decisions in the long termTargeting your customers based on specific customer attributes
So what can Microsoft Online AdCenter provide for your small business for ongoing results?
Key Benefits of Microsoft AdCenter
The top reasons to use Microsoft AdCenter over other services such as Yahoo! Search marketing or Google Adwords programs include:
Increasing bids on specific keywords whenever the ad is seen by a specific group or populationAdvertising frequency and relevancy are fine tuned so that Microsoft's automatic system can identify only the most targeted ads and audienceUses a profitable contextual advertising platform called ContentAdsUses geo-targeting along with its incremental bidding toolsPartners with MSN advertiser networks and high-traffic websitesAbility to gain exposure on popular MSN channels such as MSN Money, MSN Dating, and MSN Health & Fitness
Contextual advertising has taken on a new range and scope in recent years. Both Google and Yahoo! have unveiled their keyword-driven features and advertising packages, offering a more customized approach and increased flexibility for businesses of all sizes. Yahoo! and Google allow advertisers to limit their demographics by zipcode or region for a set fee, and this will vary by package purchased. AdCenter hopes to capture demographics automatically, perhaps eliminating the need for the advertiser to do basic target market research at all.
Online advertising and marketing have changed the way advertisers can draw from a growing web audience. Small businesses can take advantage of a number of tools and free resources that help identify keywords relevant to their industry. You can invest in context-driven advertising makes for a more profitable investment, that may also generate higher click-through rates to your website or featured products.
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