There is a mass of marketing education material online much of which is free. There are several benefits for the business owner prepared to invest just a little time in their marketing education (online or offline) including.
Avoid being ripped off by marketing tools and services providers.
Research what tools and services may provide the best return for any business situation
If required deliver all the information you needed to take on the marketing task in house.
A short cautionary tale regarding one marketing service (search engine optimisation) used by many small businesses follows. Anyone who has read just a little current information on search engine optimisation will be aware that the process has changed dramatically in the past 18 months. What worked in the past simply will not work today.
I was shocked when I recently attended an exhibition for small businesses to find two SEO agencies still pushing the old methods. After, a little thought I understood why they were pushing a service which simply will not deliver. They are relying on the fact that many small businesses are simply not aware anything has changed so there is still the opportunity for these agencies to spin a story, take the money and simply fail to deliver.
A marketing education can therefore prevent a business being ripped off. Good quality information can also help a business owner to understand how various marketing tools and services operate and their advantages and pitfalls. Armed with this information a business owner can decide what tools and services are likely to deliver the best return for the business before engaging with any potential supplier.
If a business owner has the time (and commitment) research into marketing tools and services can be extended to the point the marketing task can be taken on in house (with low to zero external costs). With good quality marketing education materials available it is possible for any business owner to learn the marketing tools and techniques they need to promote their business.
There are many sources of quality marketing information each with their own advantages and disadvantages. Possible sources include Blogs written by industry experts, Webinars delivered by marketing companies or individuals, how to You Tube videos from credible experts or specific online marketing education websites and forums.
The benefits of utilising the raft of free (or low cost) marketing education material online are significant for small and micro businesses. Just a little information can be enough to save a business from being ripped off or it may provide the information a business owner needs to secure the best possible return on investment.
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