There are various tools across web that any digital marketers can tell you about, but the importance of SEO tools depends on how they can help us improve rankings on search engines. It is quite evident from the discussion going around that the shift towards authentic SEO tools is brisk and widespread. This is essentially the case after Google Algo updates are becoming an increasingly regular feature in the SEO industry. This shift is being adopted by the SEO Industry via various methods as keyword research, visitors’ behavior check, monitoring back link and social media analysis, rankings, and others.
However, there are newer and even more interesting tools that are now entering the Industry. This post is all about them and helping professionals at all levels in SEO Industry of the best ones out there:
Screaming Frog - SEO Spider
Designed quite specifically with the SEO perspective, this program crawls the website by examining the URLs for common SEO issues in an attempt to make website optimization easier and is thus a search marketer's best friend. This program simplifies the time consuming process (especially for larger websites) which otherwise would have taken days to manually evaluate.
BuzzStream
Buzzstream has 2D benefit for search marketers - users can build strong relations with the other influencers through via their online campaigns - and secondly they actually become easy to find by their targeted customers. This tool allows marketers to create their online marketing campaigns with various inbound marketing channels. Users can also take note of the number of influencers having conversations in regard to their products and services across social web.
Broken Link Checker
Available on Google Chrome. This is a tool that I have used for a long time. Check My Links is a link checker extension that crawls through your website and list down broken links. It is an extension developed primarily for search marketers, web designers, developers and content editors. This tool list down all the links on a web page, and checks each and every one. It also highlights which ones are valid and which ones are broken.
SEO-Browser
This tool allows you to see through your website just like a search engine can see it. Every designer, developer and search marketers have the habit of checking compatibility on different browsers whenever a new website has been designed, however, sometimes even seasoned pros tend to forget about a site’s compatibility with the search engines. SEO-Browser allows you to exactly show how your website is seen by Google, Yahoo & Bing. It shows every part of your webpage content, images, and other elements exactly in terms of how they are viewed by the particular search engine.
Finally when it comes to Digital marketing, there is in no way a foolproof formula that can raise your rankings top of search engines. Every search marketing professional has to have a strong strategy that is customized and best for particular website they are working for. To be successful, one needs to be creative, should have the best tools available across web, and to remain updated with latest information.
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