3 Top Seo Tools That Will Not Cost You Much

Search engine optimization, otherwise abbreviated as SEO is the new word in the field of web optimization that has everybody with a web presence very curious. In the past few years, the Internet has turned from being an entertainment avenue for the chosen few to a very lucrative business tool. In his modern age, any sane marketer knows that online marketing makes the most sense.

This is because with online marketing, you spend less, you cover vast distances, you can get very creative and you have no limits on target groups and geographical barriers. Over the past few years, most people, businesses and establishments have come up with a web presence to help them do marketing, interact with their clients and friends as well as bench mark themselves in the world web.

SEO is therefore very important for you if you want to rise above the masses and be felt. It is no longer enough to have a web presence; you have to optimize it as well. Some people do it themselves using simple SEO tools while others seek the help of professionals to help with major overhauls of their sites to optimize them. It does not necessarily have to cost you millions of dollars to optimize your site if you cannot afford it. The following are some pocket friendly ways to have SEO work for you.

1. Have quality content
Contrary to belief, filling the Internet with content will not get you noticed. Search engines have now been updated and they will flag you if you have too much content with no quality. Instead of having too much quality content that is not helpful, invest in the best quality of content. This will have relevance on your visitors and have them coming back for more.

2. Learn the art of Link building
This may sound complex if you are a beginner but soon you will get around you it. Have back links that are niche based to bring visitors back to your site. You can work with different niches that relate to your site. For example, if you run a music site, have back links from videos, pictures of famous musicians, music concerts and other related niches.

3. Do your keyword research well
You will find that the web has many tools to help you with keyword searches. Make use of them and if you are not sure how to use them, there are many tutorials online to help you with that. Make sure you use your keyword well so that you are not flagged for spam or malware.