Automated Tools In Seo Works Well

Search engine optimization is a tried and tested means to improve inbound traffic to a site. It is an unpaid method to obtain a place in the search engine results pages. There are numerous techniques to improve traffic to one?s site including link building. But as the website grows in size, it is not possible to manually perform search engine optimization to increase the traffic. It will end up in chaos and the results may not be promising. Automated tools come to the rescue of the search engine optimizer at this point.

The search engines index the sites based on various factors, which are collectively considered in the search algorithm. There is no perfect automation tool to leverage all the factors in the algorithm. But, there are tools to perform search engine optimization more effectively.

There is no shortage of automated tools in SEO in the internet and many sites offer SEO tools free of cost as well. But are they really worth it?
The attractions offered by the automated tools are many fold. They promise to take the burden off your shoulders by doing automatic submission in article directories and other social networking sites.

But just think logically, and you can see that the automated tools will never give you the competitive advantage as they promise. It is natural to assume that the tools that are accessible to you will be accessible for others as well.

They come with their own shortcomings, especially the link building tools. Automated link building may lead to link exchange with malicious sites, damaging the credibility of one?s site. This may lead to drastic reduction in rank and block in traffic. It is not always possible to simulate the exact running environment of the site and hence the results of automated SEO may not be accurate. Many times, the submission details provided by the SEO tools are nowhere near the exact figures.

The best utility of the automated SEO tools is in those areas that check the site for compliance with standards. Automated tools for analyzing inbound traffic for the website and comparison with competitor sites and the number of link in the current site will provide a comprehensive outlook from SEO perspective.

So it is always better to use automated tools prudently. Extreme dependence on them is a clear waste of money and resources. However, usage of proper tools for the right tasks will save a lot of time and prove to be extremely efficient.